A project that I’m working on at the moment had me think again about how we conceptualise ‘heritage’, and how our particular concepts and approaches are fermented by funding processes and dare I say the industry that has evolved around them. The project is what we in the sector in the UK call ‘a Heritage Lottery project’, which indicates not only the main funder (the Heritage Lottery Fund, or short HLF) but also a particular process that their funding programmes set in motion. So for an HLF project you’ll have a team of specialist consultants, including business planners (us, in this case), an architect and their whole support team, an interpretation planner, and an activity planner. It was the activity planner who began to worry that this project didn’t have enough ‘heritage activity’, at least for HLF.
The project is a historic pool, claimed to be the oldest of its kind in the UK if not in Europe (we’re talking just over 200 years old). The site is incredibly steep and tight, making space a precious commodity. After one of the most extensive market appraisals that I’ve ever done, we as business planners concluded that there was neither need nor a financially viable basis to create anything other than facilities that support a restored pool operation. We know HLF very well, so we still envisaged interpretation and activties, but both integrated into the wider pool infrastructure with a light touch without building special facilities. We’re satisfied that HLF will be happy. But that’s not actually my point.
What made me pause was just how much we’re focused on providing these things – interpretation, activities – when quite possibly they are not needed at all. It’s a pool. It’s an old pool, granted, but it’s still a pool. When I read through comments that stakeholders made previously, I find people’s fond memories of swimming in the pool. Not 200 years ago, but within their lifetime – the 1960s, 70s, before it closed. Quite possibly (they don’t say) there is indeed an awareness of, and a sense of connection to the people that have swum in the pool before them, stretching all the way back to the 19th century. After all, amazingly the infrastructure that’s there has largely remained unchanged –while you swim, you can still imagine it’s the 19th century.
But actually, you may not want to. You may just enjoy to be swimming in a really pretty environment.
I am convinced that even if we provided not one word of interpretation, and not a single ‘heritage activity’, the pool, once opened, would still be ‘heritage’ to people – and become heritage to others as well. And this may or may not have anything to do with how old the pool is, or the fact that it is considered to be architecturally significant.
Here’s the thing: if HLF weren’t involved in this, as long as the building substance is respected (the pool is listed), we probably wouldn’t have this conversation at all. In fact, one of the comparators we looked at (not quite as old, but almost) was restored and redeveloped by a private company. There is no ‘heritage activity’ here, and only the briefest of nods to the site’s history in a few historic and restoration pictures online. And yet it is clear how much people value that pool and what it has become, judging by its popularity.
I’m not really making a ‘heritage industry’ critique here, although it pains me to admit that one could. I’m also not suggesting that whatever interpretation and facilitated, non-swimming ‘heritage’ activity is implemented will be anything less than excellent. And it is also true that some of the stakeholders would have built a whole block of buildings just to accommodate a vast historic exhibition and a dedicated education space. So it’s not just ‘us professionals’ that may be adding artificial layers to heritage .
I think for me this project is really driving home the point about thinking differently about heritage. Heritage is not the building. It’s not what we add on to it to ‘communicate’ it as heritage. It’s also an example of not managing heritage, but managing and providing the infrastructure that allows people to continue to create their heritage: in this case, by swimming in this pool. This was one of the things that really emerged for me from my visitor research: infrastructure was what was important, more so even than any form of what I used to think of and advocate as active facilitation. I’m not sure yet how far one way or the other my thinking will go as I continue to mull this over, but if there were nothing else to this project than the restoration of the pool so people can swim there again, I would feel I’ve done good work as a heritage professional.
 There has been the suggestion that people are so accustomed to the ‘Western’ way of thinking about heritage (experts, need to educate) that they’ve absorbed it too. Not all – there are plenty of case studies from ‘the West’ that show alternative views of heritage.