In a few weeks I will start in a new role. This time around, my job title will be Audience Development Manager. Oddly enough, although my past, current and future responsibilities are largely the same (interpretation), I’ve never had the same job title twice. What troubles me about this is that even within our profession … Continue reading Actually, it’s interpretation. Or: What’s in a job title?
Tag: target audiences
Target audiences and access in interpretation practice: Emma Waterton’s critique
I’ve recently read Emma Waterton’s excellent book Politics, Policy and the Discourses of Heritage in Britain. Waterton is not an interpreter, but much of her writing applies directly to interpretation also. As in her other writings, Waterton raises excellent and critical questions in this book. Some of these are of immediate relevance to interpreters: … Continue reading Target audiences and access in interpretation practice: Emma Waterton’s critique
Target audiences in interpretation
In a recent conversation, an interpretation colleague asked me how I addressed target audiences in my interpretive practice. They didn’t elaborate; it was quite obvious that they considered target audiences to be such an obvious part of interpretation that no further qualification of the concept was required. Something about this unquestioned assertion sat uncomfortably with … Continue reading Target audiences in interpretation
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